“The most effective fat loss system we’ve ever seen!”

Imagine the body you want. Now let's build it

I’m New Body Plan founder Jon Lipsey and I lost 10kg of fat in just eight weeks to appear on the cover of Men’s Fitness magazine. Now you can use my exclusive system to transform your own physique.

If this is you, we can help

If the statements below resonate, then working with us can help you build the body you've always wanted

You've tried and failed to lose fat in the past

I went from being overweight to appearing on the cover of Men’s Fitness magazine in just eight weeks. My plans are designed to help ordinary guys with busy and stressful lives get extraordinary results. 

You've found it difficult to stick to a diet or training plan

My flexible nutrition approach means you don’t have to cut out the foods you love. You’ll lose fat, not flavour and I promise that you’ll never go hungry or feel like you’re on a restrictive diet. 

You want to work with the best in the business

Whenever you sign up to start one of my plans you get unlimited online coaching support from both me and my fellow transformation expert and cover model Joe Warner. Our mission is your success.

New Body Plan Experts

Meet the guys who can transform your body in just eight weeks


I create plans for guys who live busy, demanding lives

New Body Plan co-creator Jon Lipsey is an award-winning journalist, bestselling author and the former editor-in-chief of Men’s Fitness magazine. He has over 15 years’ experience in fitness media and has acted as a brand consultant to leading industry figures such as The Body Coach, Joe Wicks. He has appeared as an expert on both TV and radio and in the national press. In 2018 he lost 10kg of fat in just eight weeks to appear on the cover of Men’s Fitness after completing his own New Body Plan fat-loss transformation.


I went from 'Average Joe' to fitness mag cover model

New Body Plan co-creator Joe Warner is one of the UK’s most high-profile fitness writers and authors, and the former editor of Men’s Fitness magazine. An award-winning journalist, Joe has been a leading figure in the fitness media for more than ten years, and makes regular appearances as a fitness expert on TV and radio, including the BBC and TalkSport. He’s written or edited some of the most successful health and fitness books over the last decade, including multiple Amazon best-sellers, and his titles have been translated into more than a dozen languages. Last year Joe transformed his body using the New Body Plan system.

Get advice you can trust

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Contact us

Got a question about training, nutrition or one of our plans? Email

We help ordinary guys 
get extraordinary results